What is the impact of social media and influencer marketing on the promotion and sales of activewear?
CHKOKKO is a athleisure and activewear and stands out as a D2C brand. Alot of influencers like Hitesh Bharadwaj, Gurmeet choudhary, Sameeksha sud, Mansi srivastava, paras arora who promotes CHKOKKO activewear clothes. Social media and influencer marketing have had a significant impact on the promotion and sales of activewear. CHKOKKO offers a variety of clothes like men’s co-ord sets , men’s polo t-shirts, Long sleeves top , trackpants, tracksuits, sports shorts for men, women’s winter jacket. The combination of these two elements has transformed the way activewear brands market their products, engage with their target audience, and drive sales. E-commerce and social media have also played a significant role in boosting activewear demand, as they allow brands to reach a broader audience and showcase their products in a visually appealing way. Influencer marketing has proved to be highly suitable for sports and fitness brands because of the rising popularity in wellness and he...